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Food for Thought: Behavioral Economics and What You Eat

David Just on food psychology and the economics of marketing

Duration: 00:55:35

Food for Thought: Behavioral Economics and What You Eat

David Just on food psychology and the economics of marketing

Are food manufacturers trying to make you fat? Recent books and movies have popularized the image that food manufacturers are intentionally pushing unhealthy foods on the masses. This has led to bizarre and draconian policy measures from school lunchrooms to the corner deli. Why are portion sizes getting bigger? Is the current focus on regulating food retailers justified? Can we control our own behavior?

Cornell Professor David Just discussed these topics along with Jennifer Noble of the Applied Economics & Management Dept. on Oct. 15, 2008 in Ives Hall.

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