Brian Wansink's teaching and research interests are on how on ads, packaging, and personality traits influence the usage frequency and usage volume of healthy foods. Along with over 75 journal articles, Wansink, Cornell's John S. Dyson Professor of Marketing, has written the books Marketing Nutrition, Consumer Panels, Asking Questions, and Mindless Eating (April 2006).

As director of the Cornell Food and Brand Lab, which focuses on the psychology behind what people eat and how often they eat it, Wansink and his team help companies develop "win-win" ways in which they can help people eat more nutritiously and to better control how much they eat. The lab's work has won national and international awards for its relevance to consumers. His research has been widely featured on 20/20, BBC News, The Learning Channel, all news networks, and has appeared multiple times on the front pages of the Wall Street Journal and The New York Times.

This lecture is part of the School of Continuing Education and Summer Sessions summer events series.