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The National Science Foundation (NSF) has a problem when it comes to the national media: The New York Times is the only major outlet that still regularly covers science, said Jeff Nesbit, director of legislative and public affairs at the agency.
The reason? A sharp falloff in advertising in print media. In response, the NSF is "trying lots of new things," said Nesbit, speaking at the second annual Public Engagement and Science Communication Symposium at Cornell, May 13. His goal is to fill the science media gaps using creative approaches on the Internet, radio and television.