Lauren Braun '11, founder the nonprofit social enterprise Alma Sana Inc., explains how to develop an innovative, life-saving device through a conscientious, thorough, and inclusive process.
At TEDxCornellU, November 17, 2013, Braun describes how she came up with the simple yet powerful idea of using bracelets as routine childhood vaccination appointment reminders for mothers in developing countries, the importance of incorporating input from local communities into the design, and persevering through uncertainty. She talks about how to increase an innovation's acceptance and utility by putting the user first and taking measured risks to implement the project.
The Center for Transformative Action is proud to have organized this TEDx event, which celebrated the many ways in which knowledge is put to work in pursuit of economic vitality, ecological sustainability, and social well-being. Co-sponsored by Entrepreneurship@Cornell; Cornell's Engaged Learning + Research; Cornell's College of Architecture, Art and Planning; the Johnson School of Management's Entrepreneurship and Innovation Institute; the Iscol Family Program for Leadership in Public Service; Cornell's Global Health Program and departments of Government, Development Sociology, and Art; the Alternatives Federal Credit Union; and GreenStar Cooperative Market.