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The new digital economy has brought many creative and enterprising women to social media platforms in hopes of channeling their talents into fulfilling careers. But in a search for more meaningful professions or “dream jobs,” many find only unpaid work. In her new book, Not Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work, Brooke Erin Duffy draws attention to the gap between the handful who find lucrative careers and those whose “passion projects” amount to free work for corporate brands.
In a Chats in the Stacks book talk at Mann Library on September 28, 2017, Duffy drew from her book to reflect on the work and lives of fashion bloggers, beauty vloggers, and designers, and what their story suggests for women’s career success in the new digital economy.
Brooke Erin Duffy serves assistant professor in the Department of Communication at the Cornell College of Agriculture and Life Sciences, as a faculty affiliate of the Center for the Study of Inequality and as member of the Media Studies Initiative. Prof. Duffy’s specific areas of research and teaching include digital/social media industries gender, identity, and self-expression media and cultural production and labor and work in the digital age. She has authored two previous books including Remake, Remodel: Women’s Magazines in the Digital Age, University of Illinois Press and published her work in a variety of academic journals. Prof. Duffy has also shared her work with the wider public with articles for The Atlantic, Times Higher Education, Quartz and other popular and policy-oriented magazines. She recently received the Emerging Scholar Award for Critical/Cultural Studies given by the National Communication Association.