"The essence of the job of being president of Cornell University is communication -- listening to voices across campus, to friends outside the university, to reactions when we put forth proposals," said President David J. Skorton in a noontime dialogue, April 3, with about 70 Cornell writers, editors, designers and marketers.

For Skorton, the most startling statistic that has emerged over the past few years is the demand for a Cornell education among prospective students -- some 33,000 high-school students vied for 3,000 freshman seats this year, a 17 percent increase from two years ago. He attributed this increase not only to Cornell's distinguished faculty, innovative curriculum, teaching excellence, research and socioeconomic diversity, but also to student word-of-mouth and the work of Cornell's communications staff in promoting the university's accomplishments and strengths.

"Now that we have the world's attention, what do we do with it?" Skorton asked. ...more atChronicle Online

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