Ralph Christy is director of Cornell International Institute for Food, Agriculture and Development (CIIFAD) and professor of emerging markets in Cornell's Dyson School of Applied Economics and Management, where he conducts food marketing research and educational programs on the economic performance of markets and distribution systems in developing countries.

In his September 15, 2011 lecture to the Cornell Association of Professors Emeriti (CAPE), Christy describes the work he is doing to develop markets for rural economies in Africa and how he is engaging Cornell students in that process worldwide, and presents a compelling argument that "Small Is Still Beautiful."