For decades, Cornell University has been supportive of United Way of Tompkins County and its essential role within our area's non-profit communities. University staff, students, and faculty account for 35-40 percent of the county's annual fund-raising campaign, and CU's 2010 goal is $790,000.

As illustrated in these 15-second clips, United Way support at Cornell runs deep, from the Dean of the Faculty to a Lead Custodian, from the Chair of the Employee Assembly to a student leader, from the VP for HR, to a staffer who works with local schools. And within all that campus diversity are important messages to pass along.