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Ben Justus '08 founded EGBOK (Everything's Gonna Be OK) Mission, an international nonprofit organization alleviating poverty by enabling underprivileged young adults in Cambodia to be self-supporting by providing education, training, and employment opportunities in the hospitality industry and utilizing a comprehensive approach with an emphasis on life skills development.

At TEDxCornellU, November 17, 2013, Justus talks about his 2006 travels to Cambodia, where he began to ask himself how a developing country like Cambodia can utilize its growing hospitality industry to alleviate poverty in local communities. Justus realized that he and others could use their backgrounds in hospitality to make a difference for the underprivileged young adults in Cambodia.

The Center for Transformative Action is proud to have organized this TEDx event, which celebrated the many ways in which knowledge is put to work in pursuit of economic vitality, ecological sustainability, and social well-being. Co-sponsored by Entrepreneurship@Cornell; Cornell's Engaged Learning + Research; Cornell's College of Architecture, Art and Planning; the Johnson School of Management's Entrepreneurship and Innovation Institute; the Iscol Family Program for Leadership in Public Service; Cornell's Global Health Program and departments of Government, Development Sociology, and Art; the Alternatives Federal Credit Union; and GreenStar Cooperative Market.