[MUSIC PLAYING] ALAN MATHIOS: This institute is bringing together three fundamentally important components-- hospitality, health care delivery, and the design of the whole new infrastructure that we're going to need to deliver quality care and patient-centered care to millions and millions of people.
MICHAEL JOHNSON: There's a lot of good that can be done and will be done as a result of this new institute, and I can't wait to see when it happens.
ROBERT KRAMER: We're going to have a totally new product with new terminology, new marketing, different ways of financing it. It's an opportunity to do well while doing good.
MEREDITH OPPENHEIM: This institute is at the intersection of health care and hospitality. The opportunity is very much to think through what can we do differently in four key dimensions-- the people we serve, the product the offer, the processes we operate, and the places where these communities are. Cornell plays such a critical role in this interdisciplinary approach.
ZITA ROSENTHAL: Making people feel loved, wanted, and you care about them-- that's what hospitality is, but also, on the design end, the environment of the hospital, whether it's inside or out, is important.
BRAD PERKINS: The Human Ecology and the Hotel Schools are both viewed as leaders in the field. This is a unique Institute at this time, and I think, therefore, has the opportunity to set the standard for how this field evolves.
JOHN RIJOS: Forward-looking research, publications for professors, and white papers that'll be helpful to the senior living industry as well as all of health care, looking for new directions and new ways for us to lead the industry going forward.
CAROL CUMMINGS: Having the two-way conversation about, what does hospitality look like in health care, and what can hospitality conversely learn from health care from some approaches to wellness and well-being?
JOHN DEHART: What gets me excited is tackling really big problems. I think looking at the next 20 years, I mean the population is aging. And there are going to be so many opportunities in health care because of that. We have to start thinking about how to prepare for that.
Cornell can help with the resources of research, the development that happens at a place like this, the students themselves, just to bring fresh eyes into situations, where people have been dealing with it the same all the time.
JOHN UTZ: Design around the customer first. So who is my customer? What demographic are they in? What do they need? What are they looking for?
ISAAC LOSH: Emphasis on collaboration between different parts of the health care continuum.
JAMIE HUFFCUT: It's not just the patient. It's not just the technology. It's not just the provider. It's all of that coming together, and so we need to design thinking of all of that. So we, as the architects, need to come in with a tool kit of understanding the parts and the pieces, the newest technology, the industry changes, as well as best practice of what's been done.
JEFF BOKSER: The institute that we are putting together here at Cornell University in health care and hospitality has the ability to set from the start, from the groundwork, to build future leaders who are going to have these business concepts, have these hospitality concepts, hard-wired from day one when they hit the ground.
ROHIT VERMA: What has never been done before is the integration of these three disciplines to promote a more holistic view of health care. Our Institute will focus not only on clinical care, but will pay close attention to the patient experience, the well-being of the family, and the long-term emotional needs of patients and their loved ones, all carefully informed by the perspectives of design thinking.
BROOKE HOLLIS: The institute's greatest impact actually might come from educating the leaders of tomorrow. We have the potential both in our interaction with industry and with our own students to help to transform the industry.
MARDELLE MCCUSKEY SHEPLEY: We have so many people with different kinds of backgrounds engaged in the same mission, people from nutrition, people from interior design, architecture, sociology, health administration. All these groups have come together realized the huge overlap we have in terms of what we are intending to accomplish for our legacy for the future.
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To address modern health care challenges, the College of Human Ecology and the School of Hotel Administration (SHA) have formed the Cornell Institute for Healthy Futures (CIHF), believed to be the world’s first academic center to combine hospitality, design, health policy and management. Led by Rohit Verma, the institute aims to improve service in health care, wellness and senior living through academia and industry partnerships.