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Aija Leiponen, faculty fellow for the Institute for Social Sciences (ISS) collaborative project on Creativity, Innovation and Entrepreneurship, discusses big data as a commodity at the project's capstone event March 11, 2016. The project aimed to understand how novel ideas are created, developed, valued, and diffused, leading to ground-breaking changes in cultural, social, and economic interaction.

Founded in 2004, the Institute for the Social Sciences encourages collaborative research across the university on cutting-edge topics within the social sciences.