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Rohit Shukla, CEO of the Larta Institute, delivers the keynote address at the third annual Public Engagement and Science Communication Symposium at Cornell, May 12, 2009.

Shukla spoke on the process of science commercialization and the importance of good communication. Also featuring "The Reverse PowerPoint Presentation" by Redshift Productions.

Sponsored by the Cornell Center for Life Science Enterprise, a NYSTAR Center for Advanced Technology, in collaboration with the Office of the Vice Provost of Research and the Department of Communication at Cornell University.