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Tim McGhee '84, MSP Sports & Entertainment, moderates a panel discussion on how sports sponsorships are evolving across teams, brands and agencies, as part of Cornell Sports & Entertainment Week.

In this panel, we’ll hear from senior leaders from the team, brand, and agency perspective as we explore the future of partnerships between marketers and properties. We will look at how teams have sought to continue to provide value to their sponsors despite empty or near-empty venues and how this has spurred new ways to engage fans. We’ll also discuss how this seismic shift in the sports landscape will lead to new platforms, technologies, and assets that will allow brands to meet myriad objectives through partnerships.

Cornell Sports & Entertainment Week (Oct 12-16, 2020) is a virtual event series for inspiring the next generation of Cornellians to pursue careers in these interrelated and dynamic fields. Cornell students and alumni will interact in immersive online sessions that surface the biggest topics and trends in sports and entertainment. It’s all about learning and networking with accomplished alumni from premiere organizations like the NFL, MLB, NBA, Netflix, HBO, and NBCUniversal. Cornell Sports & Entertainment Week is produced by the ILR Alumni Association Sports & Entertainment Executives (SEE) in celebration of the ILR School’s 75th Anniversary and open to all Cornell students and alumni.