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To compete in the new war for digital and Millennial talent, companies are once again focusing on their employer brand as a key tool to both attract talent to the organization and keep the hearts and minds of employees. While the concept of employer brands is not new, the ease of access to information; changing power of individuals rather than companies to control and impact employer reputation; and the rapidly changing expectations of potential and current employees make employer branding and employee value proposition efforts more difficult than ever.

In this webcast, Chris Collins, professor of Human Resources and director of the Center for Advanced Human Resource Studies (CAHRS), shares ideas, methodologies, and best practices around how to identify your employer brand and employee value proposition, the value of creating both an overarching employer brand and sub-brands to match the unique experience and needs of different employee groups, and the role of employer brands in engaging and retaining talent.