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Architect, designer, and author William McDonough speaks about the hopeful, positive, and inspiring possibilities of an environmentally and economically intelligent future by design—one which draws inspiration from the astonishing effectiveness of natural systems.

Cradle to Cradle design, as opposed to "cradle to grave," offers a new paradigm for human activity that creates a sustaining relationship with the natural world by emulating living systems that are effective, cyclical, synergetic, and regenerative.

Opening remarks by Cornell University President David J. Skorton.

The Iscol Lecture brings prominent scholars, newsmakers, scientists, and leaders to Cornell to address environmental issues of paramount importance to humankind.