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Disability Accommodation?

In emerging markets, traditional mom and pop shops co-exist alongside modern retailers who sell similar products,” Shreya Kankanhalli explains, noting that the traditional shops don’t utilize modern marketing techniques like branding and signage. She conducted a two-year field experiment in Mexico City, pairing undergraduate marketing students with traditional mom and pop retailers to measure the effects of modern marketing techniques on sales. In this video, she summarizes the effects, which are significant and persistent.